Why cloud-based CRM system is essential for businesses

A cloud-based CRM system is quickly becoming an essential piece of technology for businesses. Find out why in this article.
December 30, 2022

When you're closing deals and delivering outstanding customer experiences, a modern corporate CRM that gathers all aspects of client data into a single location is essential. Businesses of different sizes and shapes can choose from a variety of bundles that include the many services and capabilities that current CRMs offer. One option is a cloud-based CRM because this program offers a lot of the capability needed to stay up to date with the latest features and technologies.

You could be considering a cloud-based system, as your company expands and experiences greater success. CRM technologies enable your company to build stronger relationships with its customers, deliver enhanced customer service, and increase sales, all of which contribute to the expansion of your company. Larger companies have the resources to purchase any new technology that hits the market, but smaller companies do not have this privilege and may only afford to buy technology that will increase their return on investment and help them expand their business.

Customer relationship management, or CRM, is a true buzzword in today's corporate world. Although everyone knows they can greatly benefit from CRM, few people are aware of which solution best suits their particular business model.

What is a Cloud-Based CRM?

Cloud-based CRM refers to CRM software that is hosted on the cloud (or cloud CRM). Since it can be accessed from any device, multiple users can examine the same data at once. By giving you direct access to real-time information, it empowers you to automate important processes like assessing leads, concluding sales deals, and ensuring top-notch customer care for increased client retention rates.

This implies that your companies won't need to worry about managing and storing their data. The on-premise CRM software can perform all the tasks you need it to, but the cloud-based CRM software is more flexible to your company's demands. Cloud CRM also refers to any CRM system where the organization's customer data, CRM software solutions, and tools are stored on the cloud and distributed to end users over the internet.

Creatio Software is a cloud-based CRM system with strong functionality and a simple-to-use UI. Everything you require for effective client relationship management is offered by Creatio. The system comes with a powerful leads module, a reliable sales force automation tool, and an integrated contact management tool. Other helpful Creatio  CRM features include an analytics platform, connectivity with well-known productivity applications, and a smartphone app.

The benefits of using a cloud-based CRM system

The flexibility to work remotely

As we mentioned before, cloud-based CRM software is one of the most alluring features. That freedom to work remotely is what cloud services offer your staff. By employing cloud-based CRM, this application is always accessible, unlike an on-premise system where cloud accessibility is restricted to an onsite server. All you will ever require is a user-specific internet connection.

Both large and small businesses have many moving elements. Your staff, for instance, spend time both inside and outside of the office. To broaden the customer base for your business, perhaps a few of your top sales representatives or marketers attend conferences, expos, and networking gatherings. A couple of your staff might be able to work from home.

When you count on an on-premise CRM solution, a sizable chunk of your employees isn't able to use the program straight away. According to the guideline, you are not permitted to access the CRM if you are not in the office. If all you offer is on-premise CRM software, then there is no exception to that rule. That may harm your business in many different ways.

You could wish to launch a significant marketing initiative, yet many marketers only attend work once a week because they work from home. Does one wait? Why should you be required to?

With a flexible cloud solution, you don't have to and you shouldn't. Each member of your team can sync the CRM on personal computers, tablets, or other readily available devices. Since it's entirely online, they can (in most cases) travel outside of the state or the nation and still have access to your CRM's services (phone calls, emails, etc.).

That's quite amazing, don't you think?

A Software that evolves along with you

Organizations may offer better client experiences thanks to cloud technologies. You may have immediate access to real-time information and a thorough perspective of your customer interactions with the use of a cloud-based CRM, which helps centralize your customer database and automates crucial operations. You can guarantee a flexible cloud-based solution that is adapted to your requirements and expands as your company grows by selecting an experienced and skilled cloud-based CRM provider.

CRM software that can't expand with you can get in the way of success in a few different ways. It becomes too expensive to scale up if you have to pay for new user profiles for each new employee. Even if the business is a bit brisk, it could be tough to cover these additional costs without going into the red.

A retail CRM that doesn't scale down with you can injure you once more if you decide to do so for whatever reason. Now that you've opened so many user accounts, it's difficult to delete them all, which means you're paying for a function that nobody even uses. With a cloud-based online CRM solution, you gain scalability in addition to accessibility. Your software will be flexible enough to handle changes in your workforce without becoming an overpriced burden.

Simple Installation

The majority of organizations have a long-standing belief that deploying a CRM is a challenging process, but this perception is no longer true with cloud-based CRMs. A sophisticated cloud-based CRM may be online in a matter of minutes. The only thing you need is a functional internet connection. As soon as you log in online, you can begin using the software and utilize all of its capabilities. You will not need to worry about setting up infrastructure, paying for server and software maintenance, maintaining an IT staff member on call, managing challenging installations, client migrations, or even renewals because your cloud-CRM company will take care of everything.


With conventional CRM systems, upfront capital costs were the biggest investment, but not anymore. Cloud-based CRMs function on an expectation to be paid subscription model, just like other cloud solutions. Cloud-based CRMs lower the likelihood of risk and let smaller businesses reach economies of scale more quickly with little initial outlay. Because they are less likely to invest significant sums of money in an enterprise system, small businesses can benefit from the various capabilities that are available by making smaller, more frequent payments.

Excellent Reliability

You should make sure a new service or product is trustworthy before investing any money in it. How consistently will it function? Will there ever be a time when you are unable to access the software? We're not necessarily referring to on-premise software, where the CRM procedure can only be used if you remain in the office. Instead, we're referring to the accidents and issues that will undoubtedly occur. What transpires if the electricity is cut off? What should you do if a software-related issue arises?

Data security is seamless with cloud-based CRM systems, and everything is regularly saved by backing up customer information. Such data backups can take place every day, every week, or however frequently you like. You are aware that your customers' data won't be permanently lost in the event of an outage or other problem. You can obtain it via the cloud, back up a copy on your laptop or phone, and then resume your previous activities.

Cloud-based CRM offers automated backup procedures and has clear data recovery plans in place in the event of a breach. That level of dependability is not only practical but also necessary to run a successful office.

Superior Security

You might be concerned about security before deciding to use a CRM cloud solution for your small business. After all, doesn't it leave you vulnerable to dangers if anyone can access your information on a cloud-based platform and leap onto your CRM platform? Despite its price and drawbacks, an on-premise CRM at least keeps users inside the walls of the workplace from accessing the cloud. Security is typically a major priority with just about any CRM software company use.

Make sure the appropriate security measures are in place to prevent your personal information from entering the wrong hands before deciding on a CRM firm to commit your money. Additionally, you might want to think about teaching your workforce how to operate the cloud. Yes, even if they claim to be knowledgeable about contemporary technology. The majority of cyberattacks and security breaches can be attributable to human error, claims Florida-based cloud service DSM.

Exactly how many? 90 percent or such. 90 percent, indeed! Then perhaps you should fret about folks in your office or within your firm who could make an expensive mistake rather than worrying about an unknown, faceless menace.

How a cloud-based CRM can improve your business efficiency

Cloud-based Creatio software can be extremely beneficial to small businesses that want to improve their organizational efficiency and performance. With a cloud-based CRM, companies can store customer data in one centralized location that is easily accessible by all members of the team. This allows for more effective communication between departments and improved collaboration on projects. Additionally, cloud-based Creatio software can also provide businesses with valuable insights and analytics into customer behavior, helping them identify areas of improvement and even streamline their task management processes.

As a result, companies can understand better their customers’ needs and develop strategies that will increase engagement and loyalty. With the help of Creatio software, businesses can make more informed decisions based on data-driven insights, ultimately streamlining their operations and boosting overall productivity.  Overall, Creatio software provides companies with an invaluable resource that can help them increase efficiency and performance levels. By leveraging the power of cloud-based CRM technology, businesses can gain a competitive edge in the market and achieve success.

Potential Challenge of CRM in the Cloud

A company needs to be ready to use the newest methods and tools if it wants to succeed in 2018. One of the most complicated and revolutionary product adoptions that a business can go through with practically every department is CRM implementation. An organization must choose whether its services will be on-premises or cloud-based once it realizes it requires CRM software. Since there is no way to foresee the direction that technology will go, employing the cloud platform can help your company become future-proof.

4% of CRM systems are cloud-based, and the global CRM market has grown by a cumulative of 13.7% from $188 in 2012 to $20.48 in 2013, according to Gartner estimates. CRM systems delivered over the cloud provide a seamless connection with key corporate tools like Microsoft Outlook.

By providing a positive customer experience and assisting you in quickly attracting new customers, the cloud-based CRM enables your business and helps it advance. Salesforce is among the leading cloud servicing companies, according to estimates of CRM market shares, with a market share of 16.1%, followed by SAP at 12.7%, Oracle at 10.1%, Microsoft at 7.1%, IBM at 4%, and others companies with a market share of roughly 50%. Businesses frequently profit from the contract marketplace for cloud-based developers, which, when things go well, allows them to save money.


All of your most critical data is stored in the cloud using CRM software that is cloud-based. It is frequently updated, and even better, your staff members have 24/7 access to it. This method of utilizing CRM tools offers a plethora of benefits for the automation of sales forces that produce exceptional customer assistance, client relationships, and client service.

There are chances for more money coming in, less time being wasted, and scalability. The system installation and upgrade processes are incredibly quick.

What are you waiting for if you aren't currently igniting your sales processes with a cloud-based CRM? The Bottom line is, whether your business is small or medium-sized, it's time to make the changeover.

Ease of Use
Quality of Support
Ease of Setup