The top three CRM software for small businesses in 2022

January 2, 2023

CRM (customer relationship management) solution helps businesses grow, attract new clients, and provide exceptional customer service. There are many different CRM programs available, and each one has a special set of features and benefits. To help you with your research, we've put up a list of the best CRM for businesses available right now. When choosing customer relationship management (CRM) software for your business, there are many factors to consider, including cost, capability, setup, and connectivity.

Because there are so many possibilities, we looked into and assessed a number of the best trends to determine which ones, in our opinion, are best for particular business needs. The capabilities each CRM would offer your marketing and sales teams, how easy it would be to use, how well it would interface with other widely-liked business applications, and the price were all aspects we considered when selecting our top recommendations. Continue reading to learn much about our recommendations and important considerations to make when choosing your CRM software.

The Three Best CRM Software

CRM software aids in connecting and interacting with leads and customers for businesses. Depending on the vendor and subscription plan you choose, CRM can all be installed either on-site or in the cloud. Sales representatives and other organizations can manage customer data with the help of CRM software.

We compared the costs, capabilities, and effectiveness of the top CRM solutions on the market. This guide should help you choose the best solution for your team, we hope.

  • The best CRM for interactive sales pipelines is Pipedrive
  • Keap CRM is Best for ease of use
  • The best CRM for Remote and Hybrid Teams is Zoho CRM

CRM Software Reviews

PipeDrive - Best CRM Software for Visual Sales Pipelines

For businesses in need of a robust visual selling process with data and data-driven visualizations readily available, Pipedrive is an excellent CRM alternative. Each opportunity is simple to understand because of its visual aids, and the sliding interface makes it simple for team members to take action on the tasks that are indicated as mission-critical on the dashboards. You can streamline your current production systems and enhance departmental operations with customizable pipelines and fields. Additionally, Pipedrive's potent mobile app enables you to interact with clients and team members while on the road.

Even without a professional IT staff, Pipedrive is simple to set up, and its visual elements are intended to improve the effectiveness of overall sales, analysis tools, automated workflows, and relationship tracing. You may immediately save interaction history with a native email inbox to aid Pipedrive in providing insightful data about sales strategy. Pipedrive's AI technology identifies important areas for improvement and suggests projects and efficiency improvements. It determines your average exchange rate so you may know how many freshes leads to generate and what tasks to do to hit your upcoming goals. Real-time data let you know if you're on track, gives you the chance to change your path if necessary, and offers timely coaching to help you get the most out of your sales methods.

Customers of Pipedrive can sign up for a free, 30-day trial that includes complete visibility, and also no credit card is needed. Pipedrive's Essential plan, which costs $14 per user each month when paid annually, offers over 275 integrations and 24/7 support. The $24 per user each month Advanced plan offers extra workflow automated processes and email features. The Professional plan, which costs $49 per user each month, offers detailed modeling and one-click calling. The Enterprise subscription from Pipedrive, which provides full feature use, user rights, and visibility options, charges $99 per user each month.

Keap CRM - Best CRM Software for Ease of Use

To increase your team's capacity to sell and provide support effectively, use the all-in-one CRM platform, which dynamically integrates all client relationships and records all consumer behaviors in a single location. Your staff can text, email, schedule appointments, make purchases, and add invoices directly from the dashboard with just one click. Keap naturally automates contact management from activities across several platforms to make starting your business easier.

Keap can be set up within as few as 20 minutes in small-scale business settings, and each client is assigned a real support manager to ensure the application is utilized properly. Keap offers ready-made and editable designs for new pipelines as well as practical video instructions outlining the software's features. It is truly geared to assist you in expanding your business. You can start automated processes to help convert prospects into revenue without having any coding knowledge. Additionally, you can arrange data in a chronological or category layout for easy navigation.

Keap offers two major plans: Pro and Max, with a direct interaction pricing model. When billed annually, the Pro plan starts at $139 per month for multiple user seats, while the Max plan starts at $199 per month for three user seats. Both versions have a certain number of contacts, although the software can easily support over 25,000 contacts on a larger monthly basis. Additionally, the business offers a free 14-day trial period.

Zoho CRM - Best CRM Software for Remote and Hybrid Teams

Mobile and distributed teams can collaborate more successfully as a team with the aid of Zoho CRM. You can generate leads, speed up sales, and efficiently measure success with Zoho's assistance. With its entertainment features that promote friendly rivalry, Zoho is a desirable choice for remote workforces as well. No matter where your members of the team are situated, every lead, call, and agreement can be turned into a prize that creates a competitive and supportive sales environment.

With hundreds of connectors readily available and a customizable dashboard, Zoho makes it simple to create a unique consumer platform. Important features like the Feeding alert component can be consistently emphasized on each team player's dashboard.

Zoho has four different pricing tiers: Standard, Professional, Enterprise, and Ultimate. The most popular subscription, according to the seller, is the Enterprise membership, which costs $40 per person per month when billed annually. A user experience command center, Canvas graphical CRM, a mobile programming environment, and multiuser portals are among its useful features. The most sophisticated plan, Ultimate, costs $52 per user each month, while the Standard plan costs $14 per month for each user.

CRM Costs

The majority of CRM programs are charged per individual for each month. Annual billing is a popular choice among businesses since it makes payments easier and costs less. Most providers offer discounts if you purchase annually as opposed to monthly. In light of this, the typical price ranges you might anticipate are as follows:

$10 – $15

Cheap CRM packages are an excellent choice for small organizations with basic requirements, and many firms only charge $10–$15 per user each month. These reasonably priced solutions typically don't require a lot of in-house technical assistance to implement. This cost structure is a fantastic location to look for a quick fix with little fuss. Just make sure the storage solutions suit your needs; with less expensive CRM software, the amount of customer data you can store is typically limited.

$20 – $40

A CRM costing between $20 and $40 per user each month would probably satisfy your demands if you want more capabilities and a wider variety of connectors with 3rd party systems. Due to its focus on serving the needs of SMBs, the bulk of the CRM software we tested falls within this pricing range. Check for storage quotas and restrictions on the range of permitted users when you browse the choices in this budget range to avoid being forced to upgrade to more expensive plans.

$50 – $75

CRM software created for commercial use normally costs between $50–$75 per monthly user. These solutions frequently offer possibilities for legacy system integration and offer more personalization choices than other CRM systems. Despite their strength, these kinds of systems are not required for the majority of small firms.

$250 or more

Expensive CRM systems usually come with detailed testing, implementation, and technical assistance. These solutions are costly because they are local hosting options rather than cloud-based ones, which is helpful for companies with certain security requirements.

CRM Features

Knowing your needs is crucial when looking for a CRM program. To help you decide which CRM systems will best suit your company's needs, here are some common features you can discover in each.

Process Automation

The foundation of your system's operation and the software's automatic activities is workflow automation. For instance, you might program the software to notify a salesperson immediately anytime a client fills out only a form on your site. This function streamlines your workload and handles the minute details of your sales team and marketing activities by moving standard guidelines and data along inside your program.


CRM reports dissect your advertising & distribution data to enable you to more thoroughly comprehend and analyze leads, consumer purchasing patterns, the volume of outward calls made by your team, and other crucial marketing statistics. More report types and data visualization options, such as pie and bar charts, are offered by certain customer relationship management software than by others. Some even let you customize your reporting measures.

Management of Customer Data

Running a profitable business begins with knowing your clients. Utilizing solutions for customer data management will help you arrange customer data clearly and strengthen customer interactions.


Making your CRM uniquely yours will shorten the learning curve and guarantee that it delivers the data you require. When a program is adaptable, you may choose the features you need and shape the connection fields, dashboards, analytics, plugins, and add-ons to best suit your requirements and financial constraints.

Integrations With Third Parties

With the help of third-party CRM connectors, your system may access a greater variety of tools. You can link your CRM to applications like your digital marketing or accountancy software that have functions the CRM might not. You won't have to manually enter data that is already present in another program, switch between apps frequently, or overspend on other CRM products because of this.

How to choose CRM Software

Make a budget

Before you place an order for a CRM, it's best to establish your budget because prices can vary from a free trial to more than $1,000 each month. Before diving into spec sheets and service plans, it is simpler to eliminate CRM software that is out of your pricing range.

List the features

Even the most simple CRM system might be too complex due to the sheer quantity of features and capabilities available. List the CRM elements that are essential and those that are desirable but not necessary to ensure clarity. This is a wonderful opportunity to solicit feedback from other employees who will use the CRM in your firm. They might suggest things you hadn't considered or suggest removing characteristics you believed they would like.

Obtain recommendations from similar companies

Choosing the best CRM might be challenging in a market that is filled with sales technology. Recommendations from insiders who comprehend the demands of your sector are priceless.

Read evaluations

Read any customer reviews you come across as your selection of potential CRM candidates expands. Reading about specific solutions on the websites of the suppliers won't provide you as much insight into how they work in practice.

Take a position

It's time to decide once you've done your research. Even though it can take some time to complete all of these processes, it will be a worthwhile investment on such a large consideration.

The Benefits of CRM Software

Your company can gain from having a centralized location where all client communications are logged, and marketing strategies are created. A CRM gives your business the following benefits:

Organize and keep up with consumer data

CRM software is ideal for companies that need to use up-to-date information to assist their customers. This is the most fundamental yet crucial advantage that CRM software may offer for your company.

Plan out your sales procedure

Using sales data from the past, CRM software enables you to forecast future sales. The ability of businesses to forecast future demands and expenses depends on sales reports and insights.

Scale up and simplify your sales cycle

You may improve your selling process and eliminate stages that aren't necessary with the help of the data that CRM software provides. You'll learn what forms of communication are effective and which ones are not. CRM software can assist you when you require to ramp up your entire sales process.

Automate your process

CRM software streamlines office work and administrative procedures, freeing up your staff to concentrate on developing enduring relationships with customers. Additionally, workflow and marketing automation reduces the possibility of human error.

Build relationships with customers

CRM software aids in customer engagement and long-term relationship building for your team. Your team may keep track of customer information and customize customer interactions to fit each one's particular wants and preferences by using the data kept in your CRM.

Frequently Ask Questions

Q. What comes first in the CRM procedure?

A. Research is the first stage of the CRM process. Spend some time getting to know your intended audience and the best way to reach out to them. You need to know their hobbies, preferred method of contact, demographics, and preferred methods of communication.

Q. What qualifies a CRM program as "open source"?

A. The term "open source" refers to software that makes a part or all of its source code available for users to inspect and modify. Open-source programs are frequently chosen by programmers and designers who desire considerable customization capabilities for their CRM software.

Q. What accomplishes a CRM system?

A. CRM solutions assist your sales force with communication tracking, lead management, and even marketing campaign development. In other words, a CRM gives you the ability to develop and maintain relationships with your customers and other businesses.

Q. What is a CRM analyst?

A. To assist your company in providing the finest customer service and sales advice, a CRM analyst reviews your consumer data. These professionals assist you in determining the finest ways to reach out to your clients by assisting you in understanding their wants and interests.

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