Constant Contact Review

Constant Contact Review | Digital Advisor

Wondering if Constant Contact is the right email marketing tool for you? Find out in our comprehensive review.

Since 1995, Constant Contact has been a player in the email marketing industry. They succeeded in becoming one of the most used email tools worldwide at that time. Start socializing marketing automation and develop customer relationships with advanced marketing automation tools.

There is a lot of potential for Constant Contact. However, a lot of cutting-edge capabilities are either absent entirely or are just partially available, so if Constant Contact is the best option for you ultimately depends on your requirements. Constant Contact scrubs your website to find your brand's colors, logo, and social media accounts and then adds them to the email automatically.

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Constant Contact is an online marketing platform that helps businesses grow by sending targeted emails, managing contacts, and tracking the results of their marketing campaigns. It's a great tool for small businesses that want to get more out of their marketing efforts without having to hire a full-time staffer to do it for them.

People have been using Constant Contact for a few years now and have found it to be a really helpful tool. The interface is easy to use and the customer support is great if you ever have any questions. One of the things that are best about Constant Contact is that you can track the results of your campaigns so you can see what's working and what's not. This helps you focus your efforts on the things that are getting results, which is always helpful when you're trying to grow your business. Overall, we recommend Constant Contact to anyone looking for an easy-to-use online marketing platform. 

What is Constant Contact?

Constant Contact provides technologies that make digital marketing simpler and more effective for small businesses. Constant Contact strives to assist users in creating solid connections and producing results, whether those results include increasing sales, expanding a customer base, or engaging an audience.

Users of Constant Contact will benefit from:

  • Expand their clientele
    Use landing pages, social media lead marketing, social media platforms, and other methods to quickly build a list. Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting.
  • Deepen relationships with customers
    To increase engagement and sales for a company, create expert emails, segment the list, and automate messaging.
  • Make social networking simpler
    To raise awareness, encourage leads, and foster growth, create and manage social media posts and advertisements
  • Sync with currently-used apps
    Connect with existing digital tools to expand and increase your online sales

Who Should Use Constant Contact?

A perfect marketing approach for SMBs

Constant Contact is a reliable email marketing option for small and even most mid-sized enterprises, and it's especially welcoming to firms just starting as e-commerce sellers. Most beginners will find the variety of templates to be more than sufficient, while more experienced creative designers may find the customization to be a little limited. It's unquestionably getting closer to the features offered by Campaigner, Mailchimp, and Sendinblue, our email marketing Editors' Choice winners.

Constant Contact provides customer support options

Starting with the Information icons that are situated next to the choices tab in most dashboard displays, Constant Contact is simple to use and offers a wealth of support options. Additional resources include a sizable library of Knowledge Base (KB) articles and coaches who may be reached through a toll-free number. Although there is a minor limitation in the phone support that isn't constantly available, the hours are still lengthy. It is open every day from 8 a.m. to 10 p.m. from Monday through Thursday, from 8 a.m. to 9 p.m. on Friday, and from 10 a.m. to 8 p.m. on weekends. You can reach customer care on Twitter or through live chat if using the phone is not practical.

The ideal method for small businesses is Constant Contact

For most small businesses that are eager to grow, Constant Contact blends reasonable pricing with practical email automation software to produce an efficient email marketing tool. Marketers can build and deploy an email campaign in less than 10 minutes thanks to the user-friendly interface and speedy signup. Constant Contact is helpful even for small firms on a tight budget because it is also reasonably priced for the value it provides.

Businesses that rely on email marketing

Businesses that largely rely on email marketing initiatives can also benefit from using Constant Contact. You can use the software's contemporary template library to create broadcasts and newsletters, and you are given unlimited email sending capacity. It also offers helpful advice on high deliverability rates and increased email open rates.

Businesses requiring advanced sales automation tools in their CRM

A good selection of marketing and sales automation tools are offered by Constant Contact. It may be used to automate text messaging, workflows, payments, and invoicing. Constant Contact is unquestionably a viable option to take into account if you need assistance automating your business activities.

Key Features

Numerous tools provided by Constant Contact make it simple to design engaging email marketing campaigns. Here are some features we like:

A/B Split Testing

You can construct two subject lines and send them to various groups of contacts on your contact list using Constant Contact's A/B testing functionality. The better-performing subject line is chosen by the software, which then automatically sends it to the rest of your audience. The email marketing services we researched, all had this feature.


We developed a series of tailored, automated emails using Constant Contact's autoresponders. These emails are automatically delivered in response to specific triggers. Emails like welcome letters for new subscribers and birthday or anniversary emails for your current clients can be automated.


Deliverability rates are 97 percent according to Constant Contact. The business also provides information on typical email blunders, words that could set off spam filters, and recommended practices to make sure your communications are received. In addition to ensuring that you reach consumers more efficiently, staying out of spam folders improves your deliverability rate to other users and keeps your address from being blacklisted as a spam source.

Email Editor 

In our review, we discovered the email editor to be the most user-friendly. Your website can be included in the email when you select "Create Email." If you do, Constant Contact searches your website for the colors, logo, and social media profiles associated with your business and automatically adds them to the email. The next step is to select a template and edit it with basic drag-and-drop tools.

The email editing tool is introduced in a video lesson the first time you access it, so even brand-new users will receive a quick introduction to the platform before getting started. The emails we created were simple to construct and were delivered to test inboxes rather than spam folders.

Email Templates

Numerous templates are available in Constant Contact's library. Both desktop and mobile versions of each template are available. After selecting a design, you may edit it to include your photographs as well as the colors, logos, and fonts of your company. 


You can see campaign reports right after sending emails. Open rates, click rates, amount of emails sent, bounces, successful delivery, unsubscribes, spam reports, and did-not-opens are all included in statistics. Additionally, you may see social media analytics, poll results, and links that were clicked. You also have the choice to resend an email from this dashboard.

Pros and Cons of Constant Contact

By basing pricing on the number of contacts in a list, Constant Contact gives small businesses the freedom to send a lot of emails. Additionally, Constant Contact offers transparent reporting, transparent integrations with well-known business software, and an intuitive email builder. Small business owners wishing to implement a new email marketing system should take into account Constant Contact because it has all of these capabilities, in addition to helpful customer support, an accessible pricing point, and powerful scalability.

The Pros:

  • Constant Contact is a simple-to-use and risk-free service for small businesses
  • It is reasonably priced and offers a wide range of functions
  • Customer support from Constant Contact is beneficial on the phone and live chat
  • UI that is simple and elegant
  • Various third-party connectors are available
  • Superior rate of email delivery

The Cons:

  • There is no free plan available from Constant Contact
  • Only email subject lines are eligible for the A/B testing feature
  • Once you have thousands of contacts, the cost will rise
  • There is no multi-channel automation

Constant Contact Pricing

The budgets of the majority of small businesses may be accommodated by Constant Contact's two email marketing plans, Core and Plus. Even while the Core and Plus plans share many capabilities, the Plus plan offers benefits for automated email marketing, advertising tools, and extra storage that the Core plan does not. Both versions have a monthly send limit of 24 times the total contacts, and there is a 0.2 cent per email overage fee, according to the Constant Contact website.

  • Core: The monthly base price for this plan is $9.99 for up to 500 subscribers and $55 for up to 5,000 contacts. The most expensive package, which costs $300 per month and supports up to 50,000 contacts, is available.
  • Plus: This subscription offers access to dynamic content, more contact management features, surveys, increased storage and syncing with Shopify, eBay, and Etsy in addition to everything in the Core plan. The price for subscriber lists with up to 500 contacts starts at $45 per month. Budget $95 per month for up to 5,000 contacts. The most expensive option, which includes up to 50,000 contacts, costs $410 per month.

Contact Constant Contact for a personalized price if your company expects to have more than 50,000 members. If contact lists change from one payment period to the next, Constant Contact automatically adjusts user fees.

Frequently Asked Questions

Q. What is Constant Contact best for?

A. Constant Contact is an email marketing software that mainly assists companies in developing branded emails, websites, online stores, and other forms of online marketing under a single platform.

Q. What is the monthly cost of Constant Contact?

A. Email plans from Constant Contact start at $9.99 per month. Your contact list size will determine the monthly price. Discounts and tier pricing are also offered.

Q. Does Constant Contact have A/B testing?

A. Yes, however, this just applies to email subject lines. Contrary to many other top providers of email marketing software, Constant Contact does not allow A/B testing for the body content of an email marketing campaign.

Q. Who uses Constant Contact?

A. Users from Small Businesses (1–50 employees) in the Marketing & Advertising sector make up the majority of Constant Contact's users.

Q. Who are the main rivals of Constant Contact?

A. Constant Contact rivals include AWeber, iContact, and JangoMail.