Running a business today is tough. With technology, social media, and the internet, there are so many things to keep up with. And if you're not careful, it's easy to get overwhelmed and bogged down in the details.
Plus, marketing your business can be a full-time job in and of itself. That's why marketing automation is such a popular tool for businesses today.
Marketing automation can help simplify your marketing efforts by automating tasks, freeing up your time, and helping you stay organized. And one of the best marketing automation solution providers is Freshmarketer.
It helps marketing teams deliver more campaigns, increase conversions, and improve ROI. Additionally, it provides valuable insights into customer behavior and how to best reach and engage your target audience.
In this Freshmarketer review, we'll take a close look at the features, benefits, and pricing of this popular marketing automation solution.
Freshmarketer is a marketing automation software or solution by Freshworks. It transforms marketing by helping teams automate and personalize their marketing efforts at scale.
The software provides users access to powerful tools that help businesses increase their conversion rates and boost their ROI.
Freshmarketer is an all-in-one marketing solution that offers a wide range of features, including website optimization, email marketing, lead capture forms, and analytics.
The software is designed to help businesses streamline their marketing efforts and improve their overall performance. All in all, marketing and sales teams better understand who they're marketing to and who they're selling to.
Freshmarketers is the best or most suitable for marketers looking to carry out important marketing needs, such as dynamic form capture, auto-responding, lead scoring and nurturing, and triggered lead journey building. The software supports integration with CMS (content management systems).
However, it does not have or provide blog-building capabilities. Hence, users must manage or handle their own content via WordPress or other traditional CMS.
Typical customers of this software are:
Now that we've defined what Freshmarketer is and who it's for, let's take a closer look at some of the key features that make this marketing automation solution stand out:
Freshmarketers' tools for lead management are generally the foundation or bedrock for sales and marketing automation solutions. The software offers you everything you need to manage customers, leads, prospects, and contacts from a single solution.
You can use emails, onsite forms, and other offline and online engagements to gather information and automatically input them into the system. As for offline input, Freshmarketers allows you to build custom fields to enter any important needs that must be tracked.
Additionally, Freshmarketers' lead scoring tools produce all these inputs to assign quality scores based on quality. Thus, allowing you to track leads and prioritize outreach as they move through your marketing and sales funnels.
Customer and lead journey builder tools are the present-day marketer's map to success. Why? Because they help you automatically engage with your leads and customers at the right time, with the right message.
With Freshmarketer's journey builder, you have everything you need to create and build these customer journeys. Build journeys with the end result or goal in mind, such as lead conversion or product purchase.
Create optimized offers, design, and messaging for your entire customer base with ease.
Email automation is mandatory for modern marketing strategies. The good news is that Freshmarketer offers plenty of tools for building, delivering, testing, and optimizing quality marketing emails.
You can choose from the many pre-made email templates or design your own from Freshmarketer's drag-and-drop email builder. And this is just the beginning. You can send triggered emails automatically send when certain conditions are met. For example, you can set an email to send when a lead converts or abandons their cart.
Freshmarketer has all the essential tools for your website's conversion optimization capabilities and needs. Start with creating beautiful and effective forms to capture leads from your website.
Then use Freshmarketer's A/B testing tool to test various elements of your website, such as headlines, images, CTA buttons, and more. A/B testing lets you try out different designs and messaging to see which ones work best with your audience.
You can also replay recordings of user sessions to see how they interact with your website and where they drop off. These recordings help you identify potential areas of improvement on your website.
Aside from that, this conversion rate optimization tool has funnel analysis tools that allow you to see where users are dropping off in your sales funnel. This way, you can make the necessary changes to improve your conversion rate.
In-depth analytics are important for understanding your marketing efforts' effectiveness and for making customer data-driven decisions. Freshmarketer's analytics tools give you all the insights you need to make informed decisions about your marketing strategy.
Monitor your website's traffic, leads, conversions, email campaigns, and more. Generate reports with ease and view them in real-time. You can also export these reports and share them with your team.
The personalization capabilities offered by Freshmarketer are top-notch. You can use the software to segment your audience into small groups based on common characteristics.
Then, you can create personalized messages and content for each of these segments. This way, you can make sure that each lead or customer receives a tailored message that's relevant to them.
The software also allows you to conduct experiment-driven personalization. It means that you can test different messages and content to see which ones work best with each segment.
Let's dive into some of the things you'll like and dislike about this marketing automation software.
Freshmarketer offers one free plan and three paid plans.
This plan is best for startups and new businesses that want powerful email marketing automation without spending a dime. The free plan includes:
This plan costs $23 per month with 2,000 marketing contacts. It's suitable for growing businesses that need to understand, measure, and examine every customer interaction. The plan includes everything in the Free plan plus:
This plan costs $179 per month with 5,000 marketing contacts. It's suitable for advanced businesses that need personalization and seamless multichannel marketing. The plan includes everything in the Growth plan plus:
This plan costs $359 per month with 10,000 marketing contacts. It's suitable for businesses that require advanced metrics, customization, and governance. The plan includes everything in the Pro plan plus:
Q. Is there a free option for Freshmarketer?
A. Yes, there is a free forever plan that includes 100 contacts.
Q. Who are the typical users of this software?
A. The typical users of Freshmarketer are small businesses, mid-market businesses, and enterprises.
Q. Does Freshmarketer support mobile devices?
A. The software supports iPhone, iPad, and Android devices.
Q. Is there an API available for Freshmarketer?
A. Yes, there is an API available for the software.