Freshmarketer Marketing

Freshmarketer Marketing Automation Review

Wondering if Freshmarketer is the right marketing automation solution for you? Check out our review of all its features and benefits!


Running a business today is tough. With technology, social media, and the internet, there are so many things to keep up with. And if you're not careful, it's easy to get overwhelmed and bogged down in the details.

Plus, marketing your business can be a full-time job in and of itself. That's why marketing automation is such a popular tool for businesses today.

Marketing automation can help simplify your marketing efforts by automating tasks, freeing up your time, and helping you stay organized. And one of the best marketing automation solution providers is Freshmarketer.

It helps marketing teams deliver more campaigns, increase conversions, and improve ROI. Additionally, it provides valuable insights into customer behavior and how to best reach and engage your target audience.

In this Freshmarketer review, we'll take a close look at the features, benefits, and pricing of this popular marketing automation solution.

Rating stars
Ease of Use
Quality of Support
Ease of Setup

What is Freshmarketer?

Freshmarketer is a marketing automation software or solution by Freshworks. It transforms marketing by helping teams automate and personalize their marketing efforts at scale.

The software provides users access to powerful tools that help businesses increase their conversion rates and boost their ROI.

Freshmarketer is an all-in-one marketing solution that offers a wide range of features, including website optimization, email marketing, lead capture forms, and analytics.

The software is designed to help businesses streamline their marketing efforts and improve their overall performance. All in all, marketing and sales teams better understand who they're marketing to and who they're selling to.

Who Should Use Freshmarketer Marketing Automation Software?

Freshmarketers is the best or most suitable for marketers looking to carry out important marketing needs, such as dynamic form capture, auto-responding, lead scoring and nurturing, and triggered lead journey building. The software supports integration with CMS (content management systems).

However, it does not have or provide blog-building capabilities. Hence, users must manage or handle their own content via WordPress or other traditional CMS.

Typical customers of this software are:

  • small to mid-size businesses
  • freelancers
  • large enterprises

Key Features

Now that we've defined what Freshmarketer is and who it's for, let's take a closer look at some of the key features that make this marketing automation solution stand out:

Lead Management

Freshmarketers' tools for lead management are generally the foundation or bedrock for sales and marketing automation solutions. The software offers you everything you need to manage customers, leads, prospects, and contacts from a single solution.

You can use emails, onsite forms, and other offline and online engagements to gather information and automatically input them into the system. As for offline input, Freshmarketers allows you to build custom fields to enter any important needs that must be tracked.

Additionally, Freshmarketers' lead scoring tools produce all these inputs to assign quality scores based on quality. Thus, allowing you to track leads and prioritize outreach as they move through your marketing and sales funnels.

Journey Builder

Customer and lead journey builder tools are the present-day marketer's map to success. Why? Because they help you automatically engage with your leads and customers at the right time, with the right message.

With Freshmarketer's journey builder, you have everything you need to create and build these customer journeys. Build journeys with the end result or goal in mind, such as lead conversion or product purchase.

Create optimized offers, design, and messaging for your entire customer base with ease.

Email Marketing

Email automation is mandatory for modern marketing strategies. The good news is that Freshmarketer offers plenty of tools for building, delivering, testing, and optimizing quality marketing emails.

You can choose from the many pre-made email templates or design your own from Freshmarketer's drag-and-drop email builder. And this is just the beginning. You can send triggered emails automatically send when certain conditions are met. For example, you can set an email to send when a lead converts or abandons their cart.

Conversion Optimization

Freshmarketer has all the essential tools for your website's conversion optimization capabilities and needs. Start with creating beautiful and effective forms to capture leads from your website.

Then use Freshmarketer's A/B testing tool to test various elements of your website, such as headlines, images, CTA buttons, and more. A/B testing lets you try out different designs and messaging to see which ones work best with your audience.

You can also replay recordings of user sessions to see how they interact with your website and where they drop off. These recordings help you identify potential areas of improvement on your website.

Aside from that, this conversion rate optimization tool has funnel analysis tools that allow you to see where users are dropping off in your sales funnel. This way, you can make the necessary changes to improve your conversion rate.


In-depth analytics are important for understanding your marketing efforts' effectiveness and for making customer data-driven decisions. Freshmarketer's analytics tools give you all the insights you need to make informed decisions about your marketing strategy.

Monitor your website's traffic, leads, conversions, email campaigns, and more. Generate reports with ease and view them in real-time. You can also export these reports and share them with your team.


The personalization capabilities offered by Freshmarketer are top-notch. You can use the software to segment your audience into small groups based on common characteristics.

Then, you can create personalized messages and content for each of these segments. This way, you can make sure that each lead or customer receives a tailored message that's relevant to them.

The software also allows you to conduct experiment-driven personalization. It means that you can test different messages and content to see which ones work best with each segment.

What You'll Like/Dislike About Freshmarketer Marketing Automation

Let's dive into some of the things you'll like and dislike about this marketing automation software.


  • provides a full and advantageous feature set
  • great forum analysis
  • user-friendly interface
  • easy to setup
  • excellent customer service
  • do A/B testing without needing any technical or coding skills
  • easily manage email marketing campaigns
  • effortlessly segment leads and import them into the CRM
  • seamless integration with FreshSales and FreshDesk
  • supports multiple apps
  • efficient and clean automation process


  • a limited number of contacts allowed per month
  • can be expensive for smaller organizations
  • there are bugs that ruin the automation process
  • moderate learning curve
  • can be slow sometimes
  • documentation is hard to find

How Much Does Freshmarketer Cost?

Freshmarketer offers one free plan and three paid plans.


This plan is best for startups and new businesses that want powerful email marketing automation without spending a dime. The free plan includes:

  • 100 contacts
  • 24x5 support
  • contact and account management
  • email marketing campaigns
  • contact lifecycle stages
  • Shopify integration (additional 10,000 marketing contacts)
  • website tracking and built-in chat


This plan costs $23 per month with 2,000 marketing contacts. It's suitable for growing businesses that need to understand, measure, and examine every customer interaction. The plan includes everything in the Free plan plus:

  • custom reports and dashboards
  • drag-and-drop journey builder
  • industry playbooks
  • multichannel customer engagement chatbots, WhatsApp, and SMS
  • up to 2,000 bot sessions per month
  • segmentation based on Shopify events
  • performance report
  • additional 10,000 marketing contacts
  • custom playbooks


This plan costs $179 per month with 5,000 marketing contacts. It's suitable for advanced businesses that need personalization and seamless multichannel marketing. The plan includes everything in the Growth plan plus:

  • custom roles
  • advanced webhooks
  • up to 3,000 bot sessions per month
  • additional 10,000 marketing contacts
  • offline events
  • behavioral targeting


This plan costs $359 per month with 10,000 marketing contacts. It's suitable for businesses that require advanced metrics, customization, and governance. The plan includes everything in the Pro plan plus:

  • advanced metrics
  • transactional emails
  • up to 5,000 bot sessions per month
  • field-level permissions
  • additional 10,000 marketing contacts
  • dedicated account manager

Frequently Asked Questions

Q. Is there a free option for Freshmarketer?

A. Yes, there is a free forever plan that includes 100 contacts.

Q. Who are the typical users of this software?

A. The typical users of Freshmarketer are small businesses, mid-market businesses, and enterprises.

Q. Does Freshmarketer support mobile devices?

A. The software supports iPhone, iPad, and Android devices.

Q. Is there an API available for Freshmarketer?

A. Yes, there is an API available for the software.