Wix Website Builder Review

Wix is an easy-to-use website builder that lets you quickly build a site through a drag-and-drop interface. This Wix comprehensive review covers everything you need to know about the Wix platform, from its features and pricing to its pros and cons.

Wix Overview

Need a modern website with an exceptional design at a fraction of the cost? Great news, you can have both! Wix is a website builder that's designed to allow people to create their own website or online store without coding skills.

It's one of the most popular site builders on the market today and has been around for quite a while. Wix is packed full of features, templates, and designs to choose from. So, you can build any website you want.

Who Should Use Wix?

Wix is best for bloggers, entrepreneurs, and small businesses. Why? Because Wix is easy to use and has a ton of features. These people will love how simple it is to create a beautiful website with Wix.

Wix is also great for people who want to create a professional website but don't have the budget for a custom design. With Wix, you can create a website that looks like it was made by a pro without spending thousands of dollars.

Additionally, Wix is perfect for people who need a website but don't have the coding skills to create one from scratch. Wix takes care of the website building for you to focus on running your business.

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Wix Features At A Glance

Wix today has grown to serve more or less 110 million users. While some site builders attempt to aim at one audience specifically, Wix is undoubtedly an outlier.

Well, that's because Wix has a feature for everyone. So let's take a look at the prominent features that make Wix unique.

Wix Editor

The Wix Editor has several sections to choose from depending on the website you build. But it generally includes the following:

  • Content Manager - keep your website's data
  • My Blog - create a dedicated blog
  • Media - upload and find images or videos
  • Add Apps - add an existing application to your website
  • Add - create new elements such as forms, buttons, text, and more
  • Background - edit an existing background or add a new background
  • Menus & Pages - create a website navigation menu and add new pages

And as you add more components, such as a booking app or a store, the number of sections in the Wix Editor will grow.

But one thing remains the same: you can always drag and drop elements to rearrange them on your pages. For example, imagine you're using a PowerPoint presentation. Instead of slides, you have pages, and instead of objects, you have website elements.

Hence, giving you control and creative freedom over the look and feel of your website.

Wix Artificial Design Intelligence

Wix ADI is a feature that allows anyone to get a customized site in minutes. Basically, all you need to do is enter some information about what you want your site to have, and Wix ADI will take care of the rest.

You'll be asked about what features you need on your website. For example, if you need an online store, Wix ADI will add eCommerce functionality to your website.

Then, you'll be asked about the style of your website. Choose between different options and see how your site changes in real-time.

After that, all you need to do is enter your business information, such as name, address, and hours. And you're done! You get an instant website that's ready to be published.

Of course, you can always edit your website after it's been created. But Wix ADI is a great way to get started quickly and easily.

Wix App Market

Wix has an excellent app marketplace jam-packed with useful and impressive apps. You can browse from the hundreds of third-party and in-house apps Wix offer.

If you like something, just click it, and it will automatically be embedded straight into your website. What's more, most of the apps are mobile optimized and free to use. Also, some apps may require a premium upgrade.

To find an app, you can use the search bar at the top. Or you can select a category from the list that you can find on the left.

  • Marketing
  • Sell Online
  • Services & Events
  • Media & Content
  • Design Elements
  • Communication

After adding apps to your website, you can manage them from Manage Apps in your Wix Dashboard. Here's what you can do:

  • Access your apps
  • Get support or information for your apps
  • Review and rate your apps
  • Get more apps
  • Update, upgrade and delete apps

Wix Ecommerce

Wix offers a full-featured online store builder to build an amazing storefront design and scale your ecommerce business. Wix Ecommerce allows you to:

  • sell on numerous platforms
  • integrate with payment gateways
  • manage end to end fulfillment
  • use advanced marketing tools
  • create a conversion-optimized shopping cart and checkout
  • use mobile-responsive Wix templates
  • enjoy a drag-and-drop functionality

What's more, Wix users can add product videos easily. Wix allows them to do that, helping site owners provide better information about their listings and create a more engaging shipping experience.

Additionally, it's possible to create multiple versions of your landing pages with different languages, prices, and products. This way, you can target a global audience with ease.

There's also the Wix Bookings app that site owners can leverage to take online bookings.

Velo by Wix Site builder

This open development platform is for creating advanced; complex web applications never like before. With Velo, you can:

  • build serverless applications or computing
  • have complete design freedom
  • enjoy a hassle-free coding environment
  • integrate your favorite services and tools
  • add customizable apps
  • create content-driven, dynamic websites
  • debug, release, and monitor your web app

Velo has all the tools you require to create professional web applications quickly. Use the Wix Editor to build your UI, then use the built-in IDE to add custom functionality. And that's basically all you need to do!


All Wix sites are supported by a robust infrastructure that meets the demands and needs of search engines. Thus, giving site owners a solid SEO foundation to compete and rank in organic search. It includes:

  • automatically generating a robots.txt file for your website
  • Wix's infrastructure is supported on Server-Side Rendering (SSR)
  • automatically adding structured data markup to pages
  • URL customization
  • automatically generating SEO-friendly meta tags and robots meta tags
  • automatically sets canonical tags
  • social sharing optimization
  • customize and modify meta tags with the SEO Patterns tool
  • automatically creates sitemaps
  • create permanent 301 redirects
  • getting a better understanding of how bots crawl your website with Bot Log Reports
  • caching and Content Delivery Networks (CDN)
  • automatically optimizes images for faster downloads
  • accelerated mobile pages for Wix Blog
  • automatically creates a mobile version of your website
  • SEO APIs
  • Google Business Profile integration
  • Google Search Console integration
  • Google Analytics integration
  • Website verification
  • getting a custom SEO setup checklist
  • tracking events
  • Wix Analytics
  • deep crawl integration
  • optimizing your SEO settings for various languages using Wix Multilingual
  • SSL certificate validation

Professional Features

Wix is proud and excited to offer its users a selection of professional web features so that you can manage and care for your site all in one place.

  • Custom domain name - connect with the domain you already own or add a custom domain
  • Analytics - track your website's stats and performance
  • Professional Mailbox - get a personalized email aligned with your brand and website domain
  • Contact Management - collect subscribers and manage your contacts in one place
  • Wix Chat - communicate with your visitors 24/7
  • Social Tools - connect your social accounts with customizable icons

Pricing Options

Wix has a free plan that anyone can use for as long they like, and eight paid plans.

Free Plan

Build and test your website for free.


Build service businesses, personal websites, portfolios, and more. Plus, you can remove Wix ads. The monthly cost is $18. But if you want to save some dollars, you can pay for it annually. And you'll only be paying $14/month.


This Wix plan is perfect for growing websites with plenty of content. The monthly cost is $23. But, again, you can pay for it annually, for as low as $18/month.


This plan is ideal for stepping up your branding or marketing. The monthly cost is $28, but you'll get a discounted price of $23/month.


The VIP plan costs $56/month, but the annual subscription will only set you back at $39/month. While it costs more than the other plans, it comes with maximum storage allowance and priority support.

Business Basic

It starts at $28/month. You can use this to build a professional website or online store. The annual subscription for this plan is $23/month.

Business Unlimited

This plan costs $33/month, but you can get it at a discounted price of $27/month when you pay annually. Perfect for businesses with a lot of products and features.

Business VIP

This plan costs $56/month, but you can get it at a discounted price of $49/month when you pay annually. It's perfect for businesses that need more priority support and storage.


Wix's Enterprise plan costs at least $500/month. But it's customizable, so you can contact Wix to discuss your specific needs and get a quote.


  • easy to use
  • economical yearly plans
  • impressive variety of templates
  • amazing API integrations
  • excellent customer support
  • powerful interface
  • outstanding ecommerce tools
  • creates mobile-friendly websites
  • onsite FAQ
  • automatically saves your project
  • best for building personal pages and blog pages
  • country-specific integrations
  • excellent communications and support features for sites


  • no inbuilt Wix review app present
  • limited to customized design
  • very few animations
  • it takes a long time to load Wix websites
  • unable to add java codes
  • intimidating interface for beginners
  • difficult to change templates once the website gets published

Is Wix Worth The Switch?

Wix offers the perfect mix of creative freedom and streamlined web design. It's an easy-to-use platform that's a paradigm shift in how websites can be built and managed. So, for those looking to build simple websites quickly, Wix is a great choice.

Its template library and ecommerce tools are top-notch. Wix also has a fantastic support community that's always willing to help newbies get started.

Frequently Asked Questions

Q. Is Wix good for SEO?

A. The answer is yes! Wix offers one of the best SEO tools on the market. With Wix, you can easily add meta tags, keywords, and descriptions to your website. You can also create sitemaps and submit them to Google.

Q. Is Wix free?

A. Wix has a free plan that you can use for as long as possible. Yes, that means forever. However, the free plan has limitations and shows ads through your sites.

Q. Do I need to find hosting?

A. No, you don't have to find hosting for your Wix site because it's stored on their servers. That means they'll handle your data.

Q. Do I own my domain with Wix?

A. Yes, you own your domain; Wix doesn't own it. So instead, they help you register your domain name.

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